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Overview Videos
	Network Overview
	3D Fly Through

Infrastructure
	Outside the Club
	Inside the Club

Results
	Nielsen Research

Neilsen Research

If there was ever any doubt about the effectiveness of advertising in the health club environment, it was essentially laid to rest after Nielsen Research conducted a comprehensive, independent study assessing the audience demographics, advertising effectiveness, and perception of the ClubCom Network.

Below you'll find some key findings of the study, such as 63.4% ad recall , 82.4% positive perception of the service, and an audience with mean household income of $95,900: (view in pdf format)

RESULTS OF WEIGHTED DATA FOR CLUBCOM NETWORK (HEALTH CLUBS)

AVERAGE LENGTH OF STAY (AMONG VISITORS) 81.6 MINUTES (Self-Reported)

PERCENTAGE THAT WATCH OR LISTEN TO THE NETWORK 63.1% EVERY TIME, MOST OF THE TIME AND

SOME OF THE TIME DURING A WORKOUT

AD RECALL AMONG VISITORS WHO WATCHED OR LISTENED (Unaided, Aided, Photo-Prompted)

TOTAL AD RECALL (RECALLED 1 OR MORE AD) 63.4%

ATTITUDINALS (Amoung Watch/Listen) Top-2 Box

It's a good thing for (health club) to offer their patrons 82.4%
(Health Club) Network is entertaining 81.3%
The (Health Club)Network can be heard throughout the club 76.9%
The (Health Club Network TVs make working out more enjoyable 79.8%

DEMOGRAPHICS (Among Visitors)

GENDER

Male 60.0%
Female 40.0%
*ClubCom's direct demographic information is 50% Male / 50% Female
**IHRSA's direct demographic information is 52% Female / 48% Male

MEDIAN AGE (total) 36.0

OCCUPATION

POM (Sr. Exec., Manager, Professional) 47%
All Other Employed / Not Employed 53%

EDUCATION

College Graduate + 71%

INCOME

Mean household income $95,900