SOME OF THE TIME DURING A WORKOUT
AD RECALL AMONG VISITORS WHO WATCHED OR LISTENED (Unaided, Aided,
Photo-Prompted)
TOTAL AD RECALL (RECALLED 1 OR MORE AD) 63.4%
ATTITUDINALS (Amoung Watch/Listen) Top-2 Box
It's a good thing for (health club) to offer their patrons 82.4%
(Health Club) Network is entertaining 81.3%
The (Health Club)Network can be heard throughout the club 76.9%
The (Health Club Network TVs make working out more enjoyable 79.8%
DEMOGRAPHICS (Among Visitors)
GENDER
Male 60.0%
Female 40.0%
*ClubCom's direct demographic information is 50% Male / 50% Female
**IHRSA's direct demographic information is 52% Female / 48% Male
MEDIAN AGE (total) 36.0
OCCUPATION
POM (Sr. Exec., Manager, Professional) 47%
All Other Employed / Not Employed 53%
EDUCATION
College Graduate + 71%
INCOME
Mean household income $95,900
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