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Press Release
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Zoom/ClubCom and Cardinal Fitness Partner to Deliver Custom Messaging to Health Club Members
New York and Chicago (June 20, 2011) - Zoom Media & Marketing, the world’s largest fitness digital media company,
today announced a long term agreement between ClubCom, LLC., Zoom’s digital media network subsidiary, and Cardinal Fitness,
one of the largest and fastest growing fitness chains in the US with 56 locations across 3 states, including 46 in the
Chicago DMA.
Pursuant to the agreement, Zoom will operate its proprietary “Flexcast” suite of high definition digital signage,
overhead signage, and interactive personal entertainment for Cardinal Fitness as part of a comprehensive media and
entertainment relationship.
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The network will be privately branded for Cardinal Fitness and feature Zoom’s revolutionary suite of high definition media products including digital signage, overhead entertainment and its patented interactive personal entertainment platform. Zoom will also be installing fixed billboards and will exclusively represent all advertising opportunities.
“Zoom’s track record of leadership and innovation in the space makes it the logical partner for us;” said Dan Collins, Cardinal Fitness Director of Sales. “Their high quality entertainment and messaging system, combined with terrific advertising programs, will appeal to our members. In particular, the Flexcast system allows us to tailor the network by venue and by daypart and allows us to customize the experience for our members.”
“Cardinal Fitness’s mission of providing a comfortable workout environment for members of all types makes it a fast growing leader in the fitness industry,” said Dennis Roche, President of Zoom. “The chain has experienced explosive growth since its launch in 2001 with its clean environment and neighborhood orientation. We look forward to growing with Cardinal Fitness in the coming years.”
About Cardinal Fitness:
Cardinal Fitness is a modern fitness center that offers memberships as low as $10 per month. As one of the fastest-growing health club chains in the Midwest, members enjoy access to more than 50 locations. Cardinal Fitness is committed to promoting health and fitness in its local communities as well as helping members incorporate fitness into their everyday lives. Cardinal Fitness offers state-of-the-art cardio and strength equipment and a variety of amenities including personal training, free equipment instruction, full locker rooms and tanning.
About Zoom Media & Marketing:
Zoom Media & Marketing is the largest fitness digital media company in the United States and the world with over 3,000 digital health club locations across the US, the UK, and Canada. In the US Zoom’s fitness network operates in over 130 markets. Further, Zoom US operates digital and fixed media networks that reach active consumers in over 10,000 venues including bars & restaurants, indoor soccer facilities, bowling centers, and family entertainment centers, in addition to health clubs. Zoom’s digital place-based network audiences are measured by The Nielsen Company, and with over 25,000 digital screens and over 55,000 billboard locations worldwide, Zoom reaches over 100 million monthly viewers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and experiential marketing programs.
Zoom is owned by the de Gaspé Beaubien family and ABS Capital Partners. For more information, please visit www.zoommedia.com.
About ClubCom, LLC:
Established in 1998, ClubCom is the leading provider of digital media networks for the fitness industry across the United States, Canada, the United Kingdom, Germany, Japan and Australia. Operating over 3,000 digital networks, ClubCom manages privately branded media networks for many of the world’s leading health club organizations. ClubCom, LLC is a company of Zoom Media Group Inc. www.clubcom.com
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