If there was ever any doubt about the effectiveness of advertising in the health club environment, it was essentially laid to rest after Nielsen Research conducted a comprehensive, independent study assessing the audience demographics, advertising effectiveness, and perception of the ClubCom Network.

Below you'll find some key findings of the study, such as 63.4% ad recall , 82.4% positive perception of the service, and an audience with mean household income of $95,900: (view in pdf format)

RESULTS OF WEIGHTED DATA FOR CLUBCOM NETWORK (HEALTH CLUBS)

AVERAGE LENGTH OF STAY (AMONG VISITORS) 81.6 MINUTES (Self-Reported)

PERCENTAGE THAT WATCH OR LISTEN TO THE NETWORK 63.1% EVERY TIME, MOST OF THE TIME AND SOME OF THE TIME DURING A WORKOUT

AD RECALL AMONG VISITORS WHO WATCHED OR LISTENED (Unaided, Aided, Photo-Prompted)

TOTAL AD RECALL (RECALLED 1 OR MORE AD) 63.4%

ATTITUDINALS (Amoung Watch/Listen) Top-2 Box

It's a good thing for (health club) to offer their patrons 82.4%
(Health Club) Network is entertaining 81.3%
The (Health Club)Network can be heard throughout the club 76.9%
The (Health Club Network TVs make working out more enjoyable 79.8%

DEMOGRAPHICS (Among Visitors)

GENDER

Male 60.0%
Female 40.0%
*ClubCom's direct demographic information is 50% Male / 50% Female
**IHRSA's direct demographic information is 52% Female / 48% Male

MEDIAN AGE (total) 36.0

OCCUPATION

POM (Sr. Exec., Manager, Professional) 47%
All Other Employed / Not Employed 53%

EDUCATION

College Graduate + 71%

INCOME

Mean household income $95,900