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Press Release
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Bally and Zoom Media & Marketing Extend Long-Term Media Agreement
Zoom to Install ClubCom Across Bally Total Fitness Chain
CHICAGO & NEW YORK, October 2, 2008 -- Bally, one of the world's largest fitness
organizations, and Zoom Media and Marketing, a leading provider of place based digital media
and advertising programming, announced today a long-term agreement designating Zoom as Bally's
exclusive provider of customized digital media solutions as well as Bally's exclusive advertising
sales & promotional partner.
Under the Agreement, Zoom will engage ClubCom, a subsidiary of Zoom and the world's leading
provider of digital media networks for the fitness industry, to install a Bally digital media
network (Bally TV) across each of Bally's 350 locations throughout the United States.
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The Bally TV Network will provide comprehensive media solutions including overhead audio-visual entertainment,
personal entertainment programming, and digital signage. Zoom will provide advertisers with
systematically integrated advertising and sponsorship opportunities throughout each of the digital
programming offerings. Overall, the Bally network will be one of the largest private digital media
networks in the United States with over 10 million monthly viewers captivated for nearly 90 minutes
per viewing for a yield of over 180 million annual viewing hours.
"The creation of the Bally TV Network in association with ClubCom and Zoom Media will tremendously
enhance our members' experience and provide a unique platform for educating our members." commented
Stephanie Burnham, AVP of Marketing & Planning for Bally. "Zoom is the leader in the digital fitness
media space and has proven that they can bring world class media programs to Bally." The addition of
Bally brings to almost 1,200 the number of ClubCom gyms in the United States and 2,000 around the world.
The Agreement also extends the term of Zoom's existing billboard network across Bally comprising
of over 800 illuminated billboards and over 1,800 static billboards. In addition, Zoom will be
Bally's exclusive representative for product sampling and venue-based promotional activities.
"Bally is an outstanding media partner and we are thrilled to extend and expand our relationship,"
said Dennis Roche, President of Zoom Media and Marketing. "Adding Bally to the ClubCom digital
network gives Zoom unparalleled national platform for advertisers interested in reaching the fitness
audience."
The Bally digital media network will be fully installed and integrated beginning the late Fall
and completed by the early Spring of 2009.
About Bally Total Fitness:
Bally is recognized as a world leader and innovator of fitness services and products. Bally operates
over 350 locations and facilitates over 10 million workouts each month. Bally operates full service
fitness centers offering expansive strength and cardiovascular training areas as well as extensive
personal training, group exercise and nutritional consulting and services. For more information,
visit www.ballytotalfitness.com.
About Zoom Media & Marketing:
Zoom Media & Marketing operates an indoor network of over 9,500 venues including fitness centers,
indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs
that reach active consumers. Zoom also has an in-house event marketing and promotion department
that constructs custom media placements and marketing programs. With over 55,000 billboards throughout
North America and over 2,000 digital billboard venues with over 26,000 digital screens worldwide,
Zoom is owned by the de Gaspe Beaubien family. For more information, visit
http://www.zoommedia.com/us/.
About ClubCom:
Since 1999, ClubCom Inc., headquartered in Pittsburgh, PA, has been a pioneer and
leader in the field of constructing and operating private digital media networks
for targeted community audiences, including many of the world's premier health clubs.
ClubCom operates across four continents and reaches over 40 million viewers each month.
For more information, visit http://www.clubcom.com.
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(c) Zoom Media & Marketing 2008. All Rights Reserved.
112 Madison Ave, FL 8, New York, NY 10016
zoom-ny@zoommedia.com | 212.634.7981 |zoommedia.com
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