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News Archive
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TSI & CLUBCOM TEAM-UP WITH TRIBECA FILM FESTIVAL
NYSC members have the ultimate Tribeca Film Festival experience during workouts.
NEW YORK CITY (April 27, 2007) – Town Sports International (NASDAQ:CLUB) has again created
a unique entertainment experience for members working out at their New York Sports Clubs (NYSC).
Following the heels of the media honors it received for the customized broadcast of HBO’s hit
series Entourage last spring, TSI is broadcasting customized programming featuring the Tribeca
Film Festival. As with Entourage, the Tribeca Film Festival is being broadcast over the Sports
Club Network, TSI’s private digital media network operated
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by ClubCom.
From April 25 through May 6, NYSC members can watch short films concurrently being featured at
the Tribeca Film Festival. The films will be broadcast through personal viewing screens
connected to cardiovascular training equipment. ClubCom produced the dedicated Tribeca channel
for the event, as well as a television campaign of promotional “teasers” to market the event
through the overhead entertainment systems of each NYSC health club.
“We’re excited to once again work with TSI to produce and broadcast another unique media event,”
stated Marc Farber, Director of Operations with ClubCom. “We believe this type of interactive
programming will be an integral part of the health club experience in the future. We’re
fortunate to have such a visionary partner in TSI.”
Merrill Richmond, Vice President of Marketing at NYSC, added, “Our primary goal is always to
enhance the member experience. Through ClubCom we have one of the world’s most advanced
digital media networks providing us with a plethora of entertainment programming options.”
About ClubCom:
Since 1999, ClubCom Inc., headquartered in Pittsburgh, PA, has been a pioneer and
leader in the field of constructing and operating private digital media networks
for targeted community audiences, including many of the world’s premier health clubs.
ClubCom operates across four continents and reaches over 40 million viewers each month.
For more information, visit http://www.clubcom.com.
About Town Sports International:
New York-based Town Sports International Holdings, Inc. (NASDAQ: CLUB) is a leading
owner and operator of fitness clubs in the Northeast and mid-Atlantic regions of the
United States. In addition to New York Sports Clubs, TSI operates under the brand
names of Boston Sports Clubs, Washington Sports Clubs and Philadelphia Sports Clubs,
with 147 clubs and approximately 447,000 members. In addition, the company operates
three clubs in Switzerland with approximately 6,000 members. For more information on
TSI, visit http://www.mysportsclubs.com.
About the Tribeca Film Festival:
The Tribeca Film Festival was founded in 2002 by Robert De Niro, Jane Rosenthal,
and Craig Hatkoff after the attacks on the World Trade Center to help economically
and culturally revitalize Lower Manhattan through an annual celebration of film,
music, and culture. The Festival's mission is to assist filmmakers to reach the
broadest possible audience, enable the international film community and the general
public to experience the power of film, and to promote New York City as a major
filmmaking center. For more information on this year's festival, as well as for
highlights on the festival and filmmakers as it takes place, please visit
http://www.tribecafilmfestival.org.
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