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News Archive
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CLUBCOM & IHRSA LAUNCH NETWORK PARTNERSHIP
FOR HEALTH EDUCATION SEGMENTS
National Program scheduled for an October launch
PITTSBURGH, PA (September 8, 2005) - The International Health, Racquet, and Sportsclub
Association (IHRSA) and ClubCom, a leading provider of private television networks
for health clubs, have formed a collective programming arrangement for the production
and broadcast of IHRSA health educational segments targeted to inform health club members
of the many benefits of working out. Broadcasting of these segments is set to begin
October 1, 2005.
The IHRSA-branded programming will consist of functional and up-to-date health information
and statistics conveying the proven benefits of exercise, and the health risks of sedentary
living.
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Topics include current issues of concern regarding health care costs, as well as
how exercise can reduce the risk of certain conditions such as colon cancer, diabetes,
and stroke. It is the hope that this well-referenced information will motivate club
members, as well as educate them on pertinent issues. The segments will also serve
as an informative link to IHRSA's new consumer website at
www.healthclubs.com.
"It is our hope that the information contained in these educational segments will
reinforce health club members' smart decision to incorporate regular exercise into
their lives," said John McCarthy, executive director of IHRSA.
Geoff Dyer, President and CEO of Lifestyle Family Fitness, and a former president
of IHRSA, stated, "The power of education to raise awareness about the value of
exercise is enormous! For the past 12 months Lifestyle Family Fitness has been
re-sending IHRSA educational information to our employees via email. Our employees
are more passionate about their jobs, truly believe they change lives everyday,
and have become experts in their field. I am excited to know that we will have
an opportunity to create 'raving fans' with our members. Using ClubCom as the means
to deliver education about the value of exercise to our members will be invaluable.
It will impact sales and retention in a powerful and positive way."
ClubCom account manager, Kristen Fowler, added, "We're delighted to be partnering
with IHRSA to reach the "fitness club public" with the beneficial, educational,
and current information that IHRSA presents through ClubCom. We look forward
to being the vehicle for IHRSA's messages to the public and to an enduring relationship
with this great organization."
About IHRSA: The International Health, Racquet & Sportsclub Association (IHRSA)
is proud to celebrate its twenty-fifth anniversary in 2005-2006. Over the past
quarter of a century, the not-for-profit association has established itself as the
voice of quality and innovation for the global health, racquet, and sportsclub
industry representing over 6,500 clubs in 67 countries, along with over 600 industry
suppliers. As it looks to the future, IHRSA is committed to taking a leadership role
in advancing physical activity, which is critical to America's health and the battle
against obesity and disease. IHRSA supports effective national initiatives to promote
more active lifestyles and is working to pass laws that will help affect societal changes
toward a more fit America.
About ClubCom: Since 1999, ClubCom Inc., headquartered in Pittsburgh, PA, has been
a pioneer and leader in the field of constructing and operating private television
networks for targeted communal audiences, including many of the world's premier health
clubs. ClubCom reaches nearly 20 million monthly viewers worldwide. For more information,
visit www.clubcom.com.
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