|
|
News Archive
|
|
ClubCom & PEOPLE Magazine Launch
Celebrity Trivia Programming
National Program Scheduled for June Launch
NEW YORK (May 12, 2003) - PEOPLE Magazine and ClubCom, a leading provider of private
television networks for place-based communities, have formed a collective programming
arrangement for the production and broadcast of PEOPLE-branded celebrity trivia segments
across ClubCom's extensive health club networks. Broadcasting is scheduled to commence
this June.
The PEOPLE-branded programming consists of thirty-second celebrity focused trivia segments
presented in a question and answer format. The segments will be broadcast during station
breaks across ClubCom's health club networks to further supplement ClubCom's award-winning
programming. The segments will integrate national sponsors from People's advertising base
to create an overall awareness of the media opportunities within the commercial health club
industry.
"This partnership provides even further dimension to our already diverse programming,"
|
|
|
|
states Julie Rush, Director of Facility Marketing & Video Productions at ClubCom.
"Celebrity trivia segments rated very high on our member entertainment surveys and,
obviously, PEOPLE constitutes the perfect programming partner."
"ClubCom delivers quality programming to a highly sought after audience," states Dave
Watt, Director of Marketing Integration at PEOPLE. "The celebrity focused segments
are highly entertaining and provide our advertisers a very targeted means of reaching
millions of health club members."
ClubCom provides private television network operations for many of the world's
leading health club organizations and currently entertains over 8 million monthly
viewers concentrated in the nation's top media markets. According to a recent study
by Nielsen Media Services, 80% of viewers stated that ClubCom "makes working out more
enjoyable" with an astonishing 63% experiencing an advertisement recall. The report
also confirmed the highly desirable demographics and behavioral trends of ClubCom's
affiliated health club members including an average household income of $95,900
and an average length of visit of 81.6 minutes. ClubCom expects that it will reach
over 14 million monthly viewers by the end of 2003.
PEOPLE is one of the most popular magazines in the world with more that 35 million
readers each week.
|
|
|